Small businesses on Main Street USA have
been struggling for decades, due to the emergence of
big box retailers and the proliferance of urban sprawl. Retail is Detail is a business assistance program developed by Boulevard Strategies to offer small independent retail and service-based businesses intensive one-on-one technical support.
The "Retail is Detail" program was developed to help these unique independent business owners better understand and implement effective business, marketing and merchant practices to improve sales revenues, create job growth, and to improve the Main Street image, environment and competitive presence.
About the Program
Our services provide businesses with a comprehensive understanding and proven recommendation regarding:
- Competitive Marketplace Conditions
- Industry and Sector Trends
- Best Practices and Benchmarking
- Financial Ratios and Trends
- Marketing and Promotional Strategies
- Online and Social Media Strategies
- Brand Positioning
- Real Estate Efficiencies
- Product and Service Mix Positioning
- Inventory Management and Turns
- Pricing Strategies
- Store Design and Merchandising
In partnership with the Ohio Department of Development, Heritage Ohio's Main Street
Program and the USDA, Boulevard Strategies has implemented the Retail is Detail Program in the following Ohio Communities.
- Kent
- Defiance
- Greenville
- Van Wert
- Norwalk
- Port Clinton
- Portsmouth
- Wilmington
- Cambridge
